the gummy fruit snacks aisle
Bay Area's gummy fruit snacks aisle is a fragmented shelf spread across many brands: 298 products from 39 brands across 22 grocers. solely: fruit jerky owns the most shelf · 22% of SKUs, ahead of bear fruit snacks. Store brands hold 1%. The shelf leans vegetarian · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
More in Fruit Snacks
Who owns the shelf
brands by share of the gummy fruit snacks shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the gummy fruit snacks products in the most Bay Area grocers · widest distribution first.
