aisle
all markets›Cream
San Francisco · 3 grocers · Leader-led

the cream aisle

San Francisco's cream aisle is a competitive shelf with clear leaders: 32 products from 8 brands across 3 grocers. clover sonoma owns the most shelf — 44% of SKUs, ahead of bellwether farms. The shelf leans organic — 16% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 74/100).

32
products
8
brands
$6.68
avg price
$3.59–$10.64
typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Heavy Whipping Cream · 8Creme Fraiche · 4Heavy Creams · 1

Who owns the shelf

brands by share of the cream shelf.

clover sonoma
44% of shelf14 SKUs
bellwether farms
19% of shelf6 SKUs
straus family creamery
13% of shelf4 SKUs
organic valley®
9% of shelf3 SKUs
sierra nevada cheese co.
6% of shelf2 SKUs
ddevon cream company
3% of shelf1 SKU
califia farms
3% of shelf1 SKU
vermont creamery
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
16%
Low-Carb
3%
Plant-Based
3%
Vegetarian
3%
Weight Management
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)4 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

36
med
Brand competition
how many brands compete
47
med
Variety of offers
how differentiated the shelf is
26
low
Top-brand grip
how much a few brands dominate
74
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →