the cream aisle
Bay Area's cream aisle is a fragmented shelf spread across many brands: 266 products from 34 brands across 21 grocers. devon cream company owns the most shelf · 43% of SKUs, ahead of reddi-wip. Store brands hold 5%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 69/100).
Zoom in
this aisle breaks into 5 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the cream shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 5% · scores 0-100.
Top products
the cream products in the most Bay Area grocers · widest distribution first.
