Bay Area · 6 grocers · Leader-led
the vegetarian aisle
Bay Area's vegetarian aisle is a competitive shelf with clear leaders: 14 products from 5 brands across 6 grocers. be leaf owns the most shelf · 40% of SKUs, ahead of beanstalk. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 77/100).
14
products
5
brands
$9.45
avg price
$0.78-$1.31 /oz
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the vegetarian shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
24
lowBrand competition
how many brands compete
28
lowVariety of offers
how differentiated the shelf is
32
lowTop-brand grip
how much a few brands dominate
77
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the vegetarian products in the most Bay Area grocers · widest distribution first.
Gardein Plant-Based F'sh Filets, Frozen Fish Alternative
$7.695 grocers
jack & annie's Light And Crispy Jackfruit Fish Fillets
$6.492 grocers
Beanstalk Seafood Rings
$8.292 grocers
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BE LEAF Vegan Shrimp
$8.892 grocers
Gardein Ultimate Plant-Based Crispy Breaded F'sh Filets, Frozen Fish Alternative
$12.992 grocers
Oshi Plant-Based White Fish Fillets
$12.991 grocer