the pet food aisle
Bay Area's pet food aisle is a fragmented shelf spread across many brands: 668 products from 147 brands across 21 grocers. milk-bone owns the most shelf · 10% of SKUs, ahead of portland pet food. Store brands hold 2%. The shelf leans weight management · 0% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 62/100).
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the pet food shelf.
How this category segments
the ways the pet food shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = product type (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the pet food products in the most Bay Area grocers · widest distribution first.
