Bay Area · 21 grocers · Fragmented
the dog treats aisle
Bay Area's dog treats aisle is a fragmented shelf spread across many brands: 666 products from 147 brands across 21 grocers. milk-bone owns the most shelf · 10% of SKUs, ahead of portland pet food. Store brands hold 2%. The shelf leans weight management · 0% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 62/100).
666
products
147
brands
$11.48
avg price
$0.38-$11.21 /oz
typical range
More in Pet Food
Who owns the shelf
brands by share of the dog treats shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)7 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
100
highBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
2
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the dog treats products in the most Bay Area grocers · widest distribution first.
Portland Pet Food Dog Treats, Bacon Biscuits
$8.299 grocers
Portland Pet Food Dog Treats, Pumpkin Biscuits
$8.298 grocers
Newman's Own Peanut Butter Flavor Dog Biscuits
$5.597 grocers
Newman's Own Original Beef Recipe Jerky Treats for Dogs
$8.997 grocers
Milk-Bone Original Biscuits, Medium Dog Treats, Original Beef Flavor
$2.996 grocers
Milk-Bone Flavor Snacks Beef, Turkey, Chicken, Bacon, Sausage
$2.996 grocers
Purina Beggin' Strips Dog Treats, Original With Bacon Flavor
$4.696 grocers
Milk-Bone Original Biscuits, Small Dog Treats, Original Beef Flavor
$7.996 grocers
Newman's Own Beef & Sweet Potato Recipe Treats for All Size Dogs
$9.496 grocers
Milk-Bone MaroSnacks Dog Treats With Bone Marrow, 10 Ounces
$5.995 grocers
