Which syrups brand owns the most shelf in San Francisco?

shady maple farms, with 45% of the shelf across 6 brands total.

How is the syrups shelf positioned in San Francisco?

45% of products lead with "Organic". Store brands hold 5% of the shelf.

Is there whitespace for a new syrups brand in San Francisco?

Leader-led — opportunity scores 81/100 across 6 brands and 3 grocers.

aislewho's winning the shelf

all markets›Syrups

San Francisco · 3 grocers · Leader-led

the syrups aisle

San Francisco's syrups aisle is a competitive shelf with clear leaders: 20 products from 6 brands across 3 grocers. shady maple farms owns the most shelf — 45% of SKUs, ahead of runamok. Store brands hold 5%. The shelf leans organic — 45% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 81/100).

products

brands

$19.32

avg price

$8.89–$27.29

typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Maple Syrup · 9 Pancake Syrup · 1

Who owns the shelf

brands by share of the syrups shelf.

45% of shelf9 SKUs

25% of shelf5 SKUs

15% of shelf3 SKUs

5% of shelf1 SKU

5% of shelf1 SKU

5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

45%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per fl oz (sizes vary)1 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 5% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →