the beef aisle
Bay Area's beef aisle is a fragmented shelf spread across many brands: 273 products from 72 brands across 20 grocers. certified angus beef owns the most shelf · 18% of SKUs, ahead of white castle. Store brands hold 38%. The shelf leans low sugar · 1% of SKUs carry that claim. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 53/100).
Zoom in
this aisle breaks into 42 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the beef shelf.
How this category segments
the ways the beef shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = cut type (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 38% · scores 0-100.
Top products
the beef products in the most Bay Area grocers · widest distribution first.
