San Francisco · 3 grocers · Contested
the fish aisle
San Francisco's fish aisle is a fragmented shelf spread across many brands: 46 products from 8 brands across 3 grocers. Store brands hold 2%. The shelf leans dairy-free — 67% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 18/100).
46
products
8
brands
$24.81
avg price
$9.79–$43.53
typical range
Zoom in
this aisle breaks into 16 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the fish shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
67%
Gluten-Free
67%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
16
lowVariety of offers
how differentiated the shelf is
1
lowTop-brand grip
how much a few brands dominate
18
lowLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0–100.