the fish aisle
Bay Area's fish aisle is a fragmented shelf spread across many brands: 49 products from 19 brands across 20 grocers. ducktrap river of maine owns the most shelf · 39% of SKUs. Store brands hold 27%. The shelf leans dairy-free · 8% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 79/100).
Zoom in
this aisle breaks into 20 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the fish shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 27% · scores 0-100.
Top products
the fish products in the most Bay Area grocers · widest distribution first.
