all marketsCanned Fruits
San Francisco · 3 grocers · Contested

the canned fruits aisle

San Francisco's canned fruits aisle is a competitive shelf with clear leaders: 15 products from 6 brands across 3 grocers. native forest owns the most shelf — 40% of SKUs, ahead of luxardo. The shelf leans vegetarian — 60% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).

15
products
6
brands
$13.94
avg price
$5.59–$32.19
typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the canned fruits shelf.

nnative forest
40% of shelf6 SKUs
lluxardo
20% of shelf3 SKUs
mezzetta
20% of shelf3 SKUs
bburke's naturals
7% of shelf1 SKU
ffabbri 1905
7% of shelf1 SKU
ffarmer's market foods
7% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
60%
Gluten-Free
60%
Dairy-Free
60%
Vegan
60%
Organic
33%
Plant-Based
27%
Weight Management
27%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

28
low
Brand competition
how many brands compete
83
high
Variety of offers
how differentiated the shelf is
25
low
Top-brand grip
how much a few brands dominate
63
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →