the canned fruits aisle
Bay Area's canned fruits aisle is a fragmented shelf spread across many brands: 325 products from 47 brands across 23 grocers. dole owns the most shelf · 33% of SKUs, ahead of native forest. Store brands hold 6%. The shelf leans vegetarian · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 56/100).
Zoom in
this aisle breaks into 7 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the canned fruits shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 6% · scores 0-100.
Top products
the canned fruits products in the most Bay Area grocers · widest distribution first.
