the dairy alternatives aisle
Bay Area's dairy alternatives aisle is a fragmented shelf spread across many brands: 151 products from 19 brands across 19 grocers. silk owns the most shelf · 54% of SKUs, ahead of west life. Store brands hold 1%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 60/100).
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the dairy alternatives shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the dairy alternatives products in the most Bay Area grocers · widest distribution first.
