Which dairy alternatives brand owns the most shelf in San Francisco?

forager project, with 21% of the shelf across 6 brands total.

How is the dairy alternatives shelf positioned in San Francisco?

57% of products lead with "Organic", followed by Vegetarian (43%). Store brands hold 0% of the shelf.

Is there whitespace for a new dairy alternatives brand in San Francisco?

Contested — opportunity scores 58/100 across 6 brands and 3 grocers.

aislewho's winning the shelf

all markets›Dairy Alternatives

San Francisco · 3 grocers · Contested

the dairy alternatives aisle

San Francisco's dairy alternatives aisle is a fragmented shelf spread across many brands: 14 products from 6 brands across 3 grocers. forager project owns the most shelf — 21% of SKUs, ahead of west life. The shelf leans organic — 57% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).

products

brands

$7.45

avg price

$6.09–$9.71

typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Soy Milk · 8 Sour Cream Alternatives · 1

Who owns the shelf

brands by share of the dairy alternatives shelf.

21% of shelf3 SKUs

21% of shelf3 SKUs

14% of shelf2 SKUs

14% of shelf2 SKUs

14% of shelf2 SKUs

14% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

57%

Vegetarian

43%

Plant-Based

43%

Dairy-Free

36%

Gluten-Free

29%

Heart Health

14%

Low sugar

Low calorie

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per fl oz (sizes vary)2 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →