Bay Area · 19 grocers · Contested🌡️ heat 59 · WARM
the soy milk aisle
Bay Area's soy milk aisle is a fragmented shelf spread across many brands: 129 products from 15 brands across 19 grocers. silk owns the most shelf · 54% of SKUs, ahead of west life. Store brands hold 2%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
129
products
15
brands
$8.35
avg price
$0.04-$0.27 /fl oz
typical range
More in Dairy Alternatives
Who owns the shelf
brands by share of the soy milk shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
57
medBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the soy milk products in the most Bay Area grocers · widest distribution first.
Silk Plant Based Soy Milk, Unsweet Organic, 64 fl oz
$5.9914 grocers
West Life Organic Unsweetened Soymilk Plain, 9g of Protein
$4.4911 grocers
Silk Plant Based Soy Milk, Original, 64 fl oz
$5.999 grocers
WESTSOY Soymilk, Organic, Plain
$4.497 grocers
West Life Organic Unsweetened Soymilk Vanilla, 9g of Protein
$4.997 grocers
Silk Plant Based Soy Milk, Vanilla, 64 fl oz
$6.697 grocers
Eden Foods Unsweetened Edensoy, organic
$4.996 grocers
Califia Farms Organic Soy Milk
$5.996 grocers
Clover Sonoma Super Premium Mint Chip Ice Cream
$7.796 grocers
West Life Organic Unsweetened Soymilk Plain, 9g of Protein, Value Size
$7.996 grocers
