Bay Area · 2 grocers · Contested
the gift baskets aisle
Bay Area's gift baskets aisle is a competitive shelf with clear leaders: 6 products from 5 brands across 2 grocers. crave japan owns the most shelf · 50% of SKUs, ahead of universal yums. Store brands hold 33%. Verdict: contested · real competition, no single winner (opportunity 68/100).
6
products
5
brands
$35.82
avg price
$11.05-$49.99
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the gift baskets shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
24
lowBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 33% · scores 0-100.
Top products
the gift baskets products in the most Bay Area grocers · widest distribution first.
World Market Monin Mini Autumn Harvest Collection Syrups 5 Pack
$9.991 grocer
World Market Universal Yums Around the World Assorted Candy Advent Calendar
$34.991 grocer
World Market Hello Kitty And Friends Mystery Snack Box
$39.991 grocer
World Market Crave Japan Mystery Drinks And Snacks Crate
$39.991 grocer
World Market Naruto and Boruto Mystery Snack Box
$39.991 grocer
no image
See's Candies Assorted Treasure Box
$49.991 grocer