the protein snacks aisle
Bay Area's protein snacks aisle is a fragmented shelf spread across many brands: 1,669 products from 113 brands across 23 grocers. gomacro owns the most shelf · 15% of SKUs, ahead of clif bar. The shelf leans gluten-free · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 51/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the protein snacks shelf.
How this category segments
the ways the protein snacks shelf actually divides · the dimensions that separate what's on it.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the protein snacks products in the most Bay Area grocers · widest distribution first.
