aisle
all markets›Protein Snacks
San Francisco · 3 grocers · Contested

the protein snacks aisle

San Francisco's protein snacks aisle is a fragmented shelf spread across many brands: 154 products from 23 brands across 3 grocers. gomacro owns the most shelf — 18% of SKUs, ahead of perfect bar. The shelf leans gluten-free — 40% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 55/100).

154
products
23
brands
$4.05
avg price
$1.69–$6.79
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Protein Bars · 97

Who owns the shelf

brands by share of the protein snacks shelf.

gomacro
18% of shelf27 SKUs
perfect bar
14% of shelf22 SKUs
mmezcla
9% of shelf14 SKUs
probar
7% of shelf11 SKUs
think!
6% of shelf9 SKUs
ttrubar
6% of shelf9 SKUs
david
5% of shelf8 SKUs
qquantum energy square
4% of shelf6 SKUs
clif bar
3% of shelf5 SKUs
rrxbar
3% of shelf5 SKUs
nno cow
3% of shelf4 SKUs
jjacob's
3% of shelf4 SKUs
quest
3% of shelf4 SKUs
cclif builders
3% of shelf4 SKUs
kind
3% of shelf4 SKUs
pprima
2% of shelf3 SKUs
rrise
1% of shelf2 SKUs
pposana
1% of shelf2 SKUs
jjonesbar
1% of shelf2 SKUs
perfect snacks
1% of shelf1 SKU
lluna
1% of shelf1 SKU
zzbar
1% of shelf1 SKU
epic
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
40%
High-Protein
27%
Vegetarian
24%
Plant-Based
24%
Muscle & Performance
16%
Vegan
16%
Organic
15%
Dairy-Free
11%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

72
high
Brand competition
how many brands compete
78
high
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
55
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →