built
Built is a brand specializing in protein snacks, particularly known for its protein bars that combine high protein content with appealing flavors and textures. Their products, such as the BUILT Puff Protein Bars, are designed to offer a soft, marshmallow-like texture while being packed with 15 to 17 grams of protein. Built emphasizes taste and indulgence in its offerings, making them a popular choice for those seeking nutritious yet enjoyable snacks.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
18 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Built (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Built · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Built in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Built product in stock, cheapest first.
Sold at
Find Built online
Where to find Built · Bay Area
18 storefronts across 8 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Built in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Built· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with BUILT Collagen Protein Bar, Brownie Batter Puff · its most-distributed SKU (5 doors) in Protein Bars, the biggest opening. The closest open door is Woodlands · 5 rivals already on that shelf.
