Bay Area · 23 grocers · Fragmented🔥 heat 89 · HOT
the protein bars aisle
Bay Area's protein bars aisle is a fragmented shelf spread across many brands: 1,669 products from 113 brands across 23 grocers. gomacro owns the most shelf · 15% of SKUs, ahead of clif bar. The shelf leans gluten-free · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 51/100).
1,669
products
113
brands
$6.16
avg price
$0.80-$2.69 /oz
typical range
Who owns the shelf
brands by share of the protein bars shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)showing the 24 biggest of 28 brandsAll stores combined.
Market structure
100
highBrand competition
how many brands compete
99
highVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
51
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the protein bars products in the most Bay Area grocers · widest distribution first.
Perfect Bar Peanut Butter Bar
$2.3118 grocers
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Gluten-Free 7 oz
$2.3117 grocers
GoMacro Oatmeal Chocolate Chip MacroBar
$2.7915 grocers
CLIF BAR Crunchy Peanut Butter Energy Bar, Non-Gmo, Plant Based Protein Bars
$1.4414 grocers
RXBAR Chocolate Sea Salt Protein Bars, Protein Snack
$1.9914 grocers
RXBAR Blueberry Protein Bars, Protein Snack
$1.9914 grocers
GoMacro Peanut Butter Chocolate Chip MacroBar
$2.7914 grocers
GoMacro Banana + Almond Butter MacroBar
$2.7914 grocers
RXBAR Protein Bar Peanut Butter Chocolate
$1.9913 grocers
CLIF BAR Chocolate Brownie Flavor Energy Bar, Non-GMO, Plant Based Protein Bar
$1.4412 grocers
