Reading the shelf…
Quest Nutrition is a brand specializing in high-protein, low-carb snacks designed to support active lifestyles. Their product range includes protein bars, protein chips, cookies, and protein powders, all crafted to be soy-free, gluten-free, and without added sugars. Quest products are known for their high protein content, typically offering 20-21 grams per serving, and are popular among those following keto or low-carb diets.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
34 products in the catalog. how deep the product line is (saturating).
spans 7 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Quest (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Quest · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Quest in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Quest product in stock, cheapest first.


































Bay Area grocers where neither the digital catalog nor our shelf photos show Quest· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Quest Protein Bar, Cookies & Cream Flavor · its most-distributed SKU (8 doors) in Protein Bars, the biggest opening. The closest open door is Falletti Foods · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 72% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
28 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: gomacro, rxbar, clif builders
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Questthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chocolate Candies, Coffee Drinks, Crackers · +3 more
open here: Chocolate Candies, Coffee Drinks, Crackers · +3 more
open here: Chocolate Candies, Coffee Drinks, Crackers · +3 more
open here: Chocolate Candies, Coffee Drinks, Crackers · +3 more
open here: Chocolate Candies, Coffee Drinks, Crackers · +3 more
open here: Chocolate Candies, Coffee Drinks, Crackers · +3 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Quest sells it elsewhere but has no SKU here.