Reading the shelf…
ALOHA is a brand specializing in plant-based protein snacks and beverages. Their products include protein bars, powders, and drinks, all crafted with simple, organic ingredients. ALOHA emphasizes low sugar content and high nutritional value, offering a convenient and healthy snack option. The brand is committed to sustainability and ethical sourcing, as reflected in their certifications.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
43 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Aloha (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Aloha · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Aloha in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Aloha product in stock, cheapest first.






































Bay Area grocers where neither the digital catalog nor our shelf photos show Aloha· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Aloha Protein Bars, Organic, Chocolate Chip Cookie Dough · its most-distributed SKU (9 doors) in Protein Bars, the biggest opening. The closest open door is Fairfax Market · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 20% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
36 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: think!, gomacro, perfect bar
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Alohathat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Herbal Tea, Soy Sauces
open here: Herbal Tea, Soy Sauces
open here: Herbal Tea, Soy Sauces
open here: Herbal Tea, Soy Sauces
open here: Herbal Tea, Soy Sauces
open here: Herbal Tea, Soy Sauces
open = the store meaningfully carries that category (real depth, not a token SKU) and Aloha sells it elsewhere but has no SKU here.