mezcla
Mezcla offers a range of protein-packed snack bars that combine unique flavor pairings with a satisfying crunch. Each variety, from the sweet and salty Chocolate Pretzel to the sophisticated Pistachio Chocolate, is crafted with ingredients like pea protein, almond butter, and quinoa crisps, providing a nutritious option for any time of day. Mezcla's innovative flavors, such as Matcha Vanilla and Maple Blueberry, cater to diverse taste preferences while emphasizing a balance of taste and nutrition.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Mezcla (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Mezcla · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Mezcla in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Mezcla lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Mezcla online
Where to find Mezcla · Bay Area
Opportunities
New doors · no Mezcla in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Mezcla· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mezcla Puff Crispy Protein Bar, Matcha Vanilla, Gluten Free · its most-distributed SKU (8 doors) in Protein Bars, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
