Reading the shelf…
IQBAR offers a diverse range of nutrition bars crafted to provide flavorful and satisfying snacking options. Each bar is thoughtfully formulated with plant-based protein, prebiotic fiber, and natural ingredients like almonds, coconut oil, and lion's mane, catering to those seeking a balanced and convenient snack. With flavors ranging from Almond Butter Chip to Wild Blueberry, IQBAR combines taste and nutrition for a wholesome eating experience.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Iqbar (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Iqbar · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Iqbar in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Iqbar lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
















11 storefronts across 8 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Iqbar· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with IQBAR Peanut Butter Chip, High Protein, High Fiber, Low Sugar · its most-distributed SKU (6 doors) in Protein Bars, the biggest opening. The closest open door is Woodlands · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 51% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: gomacro, perfect bar, clif bar
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.