the meat substitutes aisle
Bay Area's meat substitutes aisle is a fragmented shelf spread across many brands: 129 products from 28 brands across 16 grocers. morning star farms owns the most shelf · 35% of SKUs, ahead of foodies. The shelf leans plant-based · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 64/100).
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the meat substitutes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the meat substitutes products in the most Bay Area grocers · widest distribution first.
