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San Francisco · 2 grocers · Niche

the other meat substitutes aisle

San Francisco's other meat substitutes aisle is a niche shelf with only a handful of brands: 4 products from 3 brands across 2 grocers. mypulledpork owns the most shelf — 50% of SKUs, ahead of bob's red mill. The shelf leans plant-based — 75% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 58/100).

4
products
3
brands
$10.32
avg price
$5.59–$14.19
typical range

More in Meat Substitutes

Who owns the shelf

brands by share of the other meat substitutes shelf.

mmypulledpork
50% of shelf2 SKUs
bob's red mill
25% of shelf1 SKU
uupton's naturals
25% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
75%
Vegetarian
75%
Dairy-Free
75%
Vegan
50%
Minimally Processed
25%
Muscle & Performance
25%
Organic
25%
Weight Management
25%

Market structure

15
low
Brand competition
how many brands compete
72
high
Variety of offers
how differentiated the shelf is
38
med
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →