Scanning the aisle…
Bay Area's other frozen meat substitutes aisle is a fragmented shelf spread across many brands: 84 products from 17 brands across 15 grocers. morning star farms owns the most shelf · 55% of SKUs, ahead of beyond breakfast sausage. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 75/100).
brands by share of the other frozen meat substitutes shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 0% · scores 0-100.
the other frozen meat substitutes products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.