Bay Area · 5 grocers · Fragmented❄️ heat 1 · COOL
the red wine aisle
Bay Area's red wine aisle is a fragmented shelf spread across many brands: 65 products from 62 brands across 5 grocers. bloodroot owns the most shelf · 6% of SKUs, ahead of la crema. Store brands hold 2%. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 73/100).
65
products
62
brands
$23.06
avg price
$0.51-$1.86 /fl oz
typical range
Zoom in
this aisle breaks into 4 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the red wine shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)12 omitted (no fl oz size)2 omitted (no image)All stores combined.
Market structure
97
highBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
2
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the red wine products in the most Bay Area grocers · widest distribution first.
Folk Machine Central Coast Pinot Noir
$19.992 grocers
La Crema Sonoma Coast Pinot Noir Red Wine, 750ml
$23.992 grocers
Hope Tree Merlot
$5.001 grocer
Trivento Malbec
$8.991 grocer
Three Thieves Pinot Noir California Red Wine, 750 ml Glass Bottle, 13.5% ABV
$8.991 grocer
Mark West California Pinot Noir
$10.991 grocer
Bonterra Organic Merlot
$10.991 grocer
Republic of Wine Pinot Noir
$10.991 grocer
Alamos Malbec
$11.991 grocer
Pacific Redwood Organic Pinot Noir
$12.991 grocer
