the processed meats aisle
San Francisco's processed meats aisle is a fragmented shelf spread across many brands: 15 products from 10 brands across 4 grocers. niman ranch owns the most shelf — 20% of SKUs, ahead of zoe's meats. The shelf leans heart health — 7% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).
Zoom in
this aisle breaks into 2 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the processed meats shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.