Bay Area · 13 grocers · Contested❄️ heat 2 · COOL
the kielbasa aisle
Bay Area's kielbasa aisle is a fragmented shelf spread across many brands: 38 products from 17 brands across 13 grocers. wellshire owns the most shelf · 17% of SKUs, ahead of alpine meats. Store brands hold 3%. Verdict: contested · real competition, no single winner (opportunity 76/100).
38
products
17
brands
$12.10
avg price
$6.99-$21.75
typical range
More in Processed Meats
Who owns the shelf
brands by share of the kielbasa shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
61
medBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the kielbasa products in the most Bay Area grocers · widest distribution first.
Olympia Provisions Smoked Kielbasa Sausage
$11.995 grocers
Evergood Sausage Company Polish Sausage
$6.993 grocers
Hillshire Farm Polska Kielbasa Smoked Sausage, 14 oz.
$7.593 grocers
Dibrova Fully Cooked Naturally Smoked Polish Sausages
$8.293 grocers
Teton Waters Ranch Polish Sausage
$7.492 grocers
Hillshire Farm Turkey Polska Kielbasa Smoked Sausage, 13 oz.
$8.192 grocers
Dietz & Watson Kielbasa
$9.992 grocers
North Country Smokehouse Organic Applewood Smoked Uncured Polish Style Kielbasa
$11.792 grocers
Sprouts Pork & Beef Smoked Polska Kielbasa Sausage Loop
$7.991 grocer
Wellshire Organic Sugar Free Smoked Fresh Turkey Kielbasa
$7.991 grocer