aisle
all markets›Sweeteners
San Francisco · 3 grocers · Fragmented

the sweeteners aisle

San Francisco's sweeteners aisle is a fragmented shelf spread across many brands: 96 products from 33 brands across 3 grocers. madhava owns the most shelf — 9% of SKUs, ahead of bay area bee company. Store brands hold 2%. The shelf leans organic — 21% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 70/100).

96
products
33
brands
$12.89
avg price
$3.89–$24.30
typical range

Zoom in

this aisle breaks into 5 sub-categories — open one for its own shelf report.

Honey · 43Agave Syrup · 8Sugar Substitutes · 7Date Syrup · 1Molasses · 1

Who owns the shelf

brands by share of the sweeteners shelf.

mmadhava
9% of shelf9 SKUs
bbay area bee company
8% of shelf8 SKUs
wwholesome
8% of shelf8 SKUs
llover's lane farm
7% of shelf7 SKUs
llocal hive
7% of shelf7 SKUs
jjust date
5% of shelf5 SKUs
mmike's hot honey
4% of shelf4 SKUs
ccole’s
3% of shelf3 SKUs
ffield day
3% of shelf3 SKUs
cadia
3% of shelf3 SKUs
gglorybee
3% of shelf3 SKUs
llakanto
3% of shelf3 SKUs
mmelora
2% of shelf2 SKUs
ggefen
2% of shelf2 SKUs
gus'sPL
2% of shelf2 SKUs
iisland of the moon
2% of shelf2 SKUs
wwild mountain
2% of shelf2 SKUs
cchico honey company
2% of shelf2 SKUs
nnate's
2% of shelf2 SKUs
rreally raw honey
2% of shelf2 SKUs
ttemecula valley honey co.
2% of shelf2 SKUs
ttrue gold honey
2% of shelf2 SKUs
wwhat the flan!
2% of shelf2 SKUs
bbernardini
2% of shelf2 SKUs
rregalis
1% of shelf1 SKU
rrigoni di asiago
1% of shelf1 SKU
ssplenda
1% of shelf1 SKU
mmanukora
1% of shelf1 SKU
iisland of the moon apiaries
1% of shelf1 SKU
eequal
1% of shelf1 SKU
wwai meli
1% of shelf1 SKU
oorganic hive
1% of shelf1 SKU
cclif family
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
21%
Gluten-Free
6%
Weight Management
6%
Blood-Sugar Aware
5%
Keto
5%
Low-Carb
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)6 omitted (no oz size)showing the 24 biggest of 27 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

84
high
Brand competition
how many brands compete
63
med
Variety of offers
how differentiated the shelf is
5
low
Top-brand grip
how much a few brands dominate
70
high
Launch whitespace
room for a new brand

store-brand share: 2% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →