Bay Area · 23 grocers · Fragmented🌡️ heat 40 · WARM
the honey aisle
Bay Area's honey aisle is a fragmented shelf spread across many brands: 660 products from 138 brands across 23 grocers. bay area bee company owns the most shelf · 12% of SKUs, ahead of marshall's farm. Store brands hold 3%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
660
products
138
brands
$17.52
avg price
$0.62-$4.22 /oz
typical range
More in Sweeteners
Who owns the shelf
brands by share of the honey shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)showing the 24 biggest of 26 brandsAll stores combined.
Market structure
100
highBrand competition
how many brands compete
74
highVariety of offers
how differentiated the shelf is
2
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the honey products in the most Bay Area grocers · widest distribution first.
Local Hive Raw & Unfiltered, Northern California
$9.9911 grocers
Mike's Hot Honey Honey with a Kick, Sweetness & Heat, Gluten-Free & Paleo
$11.6911 grocers
Wild Mountain Honey, 100% Pure, Raw
$6.996 grocers
Nate's Raw & Unfiltered Honey
$8.796 grocers
Local Hive Raw & Unfiltered, Wildflower Blend
$8.996 grocers
Local Hive Raw & Unfiltered, Clover
$10.696 grocers
Bay Area Bee Company Bay Area Blend
$15.596 grocers
Sue Bee Honey Premium Pure Honey
$7.995 grocers
no image
Chico Honey Company California Wildflower Honey
$10.995 grocers
Island of the Moon Wildflower Honey
$12.495 grocers
