Scanning the aisle…
Bay Area's date syrup aisle is a niche shelf with only a handful of brands: 15 products from 3 brands across 11 grocers. just date owns the most shelf · 60% of SKUs, ahead of let's date. The shelf leans organic · 7% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 75/100).
brands by share of the date syrup shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the date syrup products in the most Bay Area grocers · widest distribution first.