Bay Area · 16 grocers · Greenfield🌡️ heat 40 · WARM
the molasses aisle
Bay Area's molasses aisle is a fragmented shelf spread across many brands: 35 products from 11 brands across 16 grocers. brer rabbit owns the most shelf · 43% of SKUs, ahead of grandma's. The shelf leans organic · 3% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
35
products
11
brands
$9.35
avg price
$0.49-$1.44 /fl oz
typical range
More in Sweeteners
Who owns the shelf
brands by share of the molasses shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
46
medBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the molasses products in the most Bay Area grocers · widest distribution first.
Wholesome Organic Molasses
$7.796 grocers
Grandma's Original Molasses
$6.695 grocers
Sadaf Pomegranate Molasses
$6.594 grocers
Brer Rabbit Molasses, Full Flavor
$5.993 grocers
Brer Rabbit Molasses, Mild Flavor, Unsulphured
$6.493 grocers
Plantation Organic Unsulphured Blackstrap Molasses
$8.793 grocers
Just Date Organic Pomegranate Molasses
$12.893 grocers
Arvum Arrope Grape Must Reduction
$13.792 grocers
Cortas Pomegranate Molasses No Sugar
$7.091 grocer
Mid East Pomogranate Molasses
$7.491 grocer