the protein drinks aisle
Bay Area's protein drinks aisle is a fragmented shelf spread across many brands: 775 products from 75 brands across 22 grocers. koia owns the most shelf · 13% of SKUs, ahead of remedy organics. The shelf leans high-protein · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
More in Functional & Wellness Drinks
Who owns the shelf
brands by share of the protein drinks shelf.
How this category segments
the ways the protein drinks shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = product type (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the protein drinks products in the most Bay Area grocers · widest distribution first.
