the buns aisle
Bay Area's buns aisle is a fragmented shelf spread across many brands: 163 products from 49 brands across 22 grocers. ball park owns the most shelf · 24% of SKUs, ahead of bakerly. Store brands hold 6%. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 65/100).
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the buns shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 6% · scores 0-100.
Top products
the buns products in the most Bay Area grocers · widest distribution first.
