Bay Area · 17 grocers · Fragmented
the frozen meat aisle
Bay Area's frozen meat aisle is a fragmented shelf spread across many brands: 68 products from 30 brands across 17 grocers. force of nature owns the most shelf · 32% of SKUs, ahead of holten's beef burger. Store brands hold 18%. The shelf leans dairy-free · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 61/100).
68
products
30
brands
$18.25
avg price
$4.39-$36.88
typical range
More in Frozen Meat & Produce
Who owns the shelf
brands by share of the frozen meat shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
81
highBrand competition
how many brands compete
86
highVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 18% · scores 0-100.
Top products
the frozen meat products in the most Bay Area grocers · widest distribution first.
Diestel Family Ranch Organic Turkey Burgers
$10.993 grocers
Force of Nature Meatballs, Italian Style, Beef
$13.993 grocers
Force of Nature 100% Grass fed, Beef Ancestral Blend Classic Meatballs
$13.993 grocers
Holten's Beef Burger Smashed
$19.793 grocers
TGI Fridays Buffalo Style Chicken Wings Frozen Snacks
$4.392 grocers
Tyson Any’tizers BBQ Flavored Wings Frozen
$9.992 grocers
Field Roast Buffalo Wings, Plant-Based
$10.692 grocers
Mary's Chicken Organic Party Wings Ready To Cook
$12.992 grocers
Foster Farms Hot & Spicy Chicken Wings, Frozen
$14.692 grocers
Mishima Reserve Ground Wagyu Beef Patties
$15.592 grocers
