the frozen meat & produce aisle
Bay Area's frozen meat & produce aisle is a fragmented shelf spread across many brands: 671 products from 76 brands across 23 grocers. birds eye owns the most shelf · 17% of SKUs, ahead of earthbound farm. Store brands hold 9%. The shelf leans gluten-free · 5% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
Zoom in
this aisle breaks into 4 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the frozen meat & produce shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 9% · scores 0-100.
Top products
the frozen meat & produce products in the most Bay Area grocers · widest distribution first.
