Bay Area · 7 grocers · Greenfield
the cooking oils aisle
Bay Area's cooking oils aisle is a fragmented shelf spread across many brands: 8 products from 6 brands across 7 grocers. duck fat spray owns the most shelf · 50% of SKUs, ahead of fatworks. Verdict: greenfield · wide open · room for a new brand (opportunity 73/100).
8
products
6
brands
$16.79
avg price
$0.51-$1.51 /oz
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the cooking oils shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
30
lowVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the cooking oils products in the most Bay Area grocers · widest distribution first.
Cornhusker Kitchen Wagyu Beef Tallow, 28 oz
$11.161 grocer
Mary's Rendered Duck Fat
$13.891 grocer
Fabrique Délices Duck Fat
$14.491 grocer
Fabrique Délices Duck Fat
$17.591 grocer
EPIC Rendered Duck Fat
$19.291 grocer
Fond Bone Broth Regnerative Pure & Unflavored Duck Fat
$21.991 grocer
Fatworks Premium Duck Fat Cooking Oil
$21.991 grocer