Scanning the aisle…
Bay Area's dried beans aisle is a concentrated shelf a few brands dominate: 62 products from 6 brands across 15 grocers. rancho gordo owns the most shelf · 100% of SKUs. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 69/100).
this aisle breaks into 3 sub-categories · open one for its own shelf report.
brands by share of the dried beans shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the dried beans products in the most Bay Area grocers · widest distribution first.






