all marketsPork Alternatives
San Francisco · 3 grocers · Leader-led

the pork alternatives aisle

San Francisco's pork alternatives aisle is a competitive shelf with clear leaders: 11 products from 5 brands across 3 grocers. diestel family ranch owns the most shelf — 36% of SKUs, ahead of myforest foods. The shelf leans organic — 18% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 67/100).

11
products
5
brands
$9.37
avg price
$6.69–$13.09
typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the pork alternatives shelf.

diestel family ranch
36% of shelf4 SKUs
mmyforest foods
27% of shelf3 SKUs
applegate
18% of shelf2 SKUs
llightlife
9% of shelf1 SKU
mmorning star farms
9% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
18%
Heart Health
18%
Plant-Based
18%
Vegetarian
18%
Low-Carb
9%
Minimally Processed
9%
Weight Management
9%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
54
med
Variety of offers
how differentiated the shelf is
26
low
Top-brand grip
how much a few brands dominate
67
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →