the pork alternatives aisle
Bay Area's pork alternatives aisle is a fragmented shelf spread across many brands: 64 products from 17 brands across 18 grocers. myforest foods owns the most shelf · 50% of SKUs, ahead of crunchsters. Store brands hold 5%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 70/100).
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the pork alternatives shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 5% · scores 0-100.
Top products
the pork alternatives products in the most Bay Area grocers · widest distribution first.
