aisle
all markets›Noodles
San Francisco · 3 grocers · Contested

the noodles aisle

San Francisco's noodles aisle is a fragmented shelf spread across many brands: 73 products from 22 brands across 3 grocers. lotus foods owns the most shelf — 14% of SKUs, ahead of muso from japan. The shelf leans plant-based — 42% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).

73
products
22
brands
$6.92
avg price
$3.39–$11.98
typical range

Zoom in

this aisle breaks into 5 sub-categories — open one for its own shelf report.

Instant Noodles · 33Rice Noodles · 6Ramen Noodles · 5Other Noodles · 4Soba Noodles · 1

Who owns the shelf

brands by share of the noodles shelf.

llotus foods
14% of shelf10 SKUs
mmuso from japan
10% of shelf7 SKUs
annie chun's
10% of shelf7 SKUs
mmomofuku
10% of shelf7 SKUs
hhakubaku
7% of shelf5 SKUs
ggreenoodle
7% of shelf5 SKUs
iimmi
7% of shelf5 SKUs
mmike's mighty good
7% of shelf5 SKUs
aa taste of thai
3% of shelf2 SKUs
cchina bowl
3% of shelf2 SKUs
ffly by jing
3% of shelf2 SKUs
hhotpot queen
3% of shelf2 SKUs
rustichella d'abruzzo
3% of shelf2 SKUs
ssnapdragon
3% of shelf2 SKUs
ssun noodle
3% of shelf2 SKUs
tthai kitchen
3% of shelf2 SKUs
ttin wah noodle co
1% of shelf1 SKU
ssea tangle noodle company
1% of shelf1 SKU
mmiracle noodle
1% of shelf1 SKU
hhouse foods
1% of shelf1 SKU
ddr. mcdougall's right foods
1% of shelf1 SKU
oocean's halo
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
42%
Vegetarian
42%
Vegan
19%
Organic
18%
Weight Management
12%
Low sugar
7%
Low-Carb
5%
Heart Health
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

71
high
Brand competition
how many brands compete
79
high
Variety of offers
how differentiated the shelf is
7
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →