Bay Area · 17 grocers · Contested🔥 heat 88 · HOT
the other noodles aisle
Bay Area's other noodles aisle is a fragmented shelf spread across many brands: 46 products from 14 brands across 17 grocers. sea tangle noodle company owns the most shelf · 32% of SKUs, ahead of china bowl. The shelf leans vegetarian · 7% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 61/100).
46
products
14
brands
$6.18
avg price
$0.37-$1.11 /oz
typical range
More in Noodles
Who owns the shelf
brands by share of the other noodles shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
54
medBrand competition
how many brands compete
70
highVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the other noodles products in the most Bay Area grocers · widest distribution first.
Sea Tangle Noodle Company Kelp Noodles
$4.797 grocers
China Bowl Chinese Noodles
$6.496 grocers
House Foods Shirataki, Traditional
$2.995 grocers
La Choy Chow Mein Noodles
$2.694 grocers
Hakubaku Somen, Organic
$3.794 grocers
Chung Jung One O'Food Organic Sweet Potato Glass Noodle
$2.493 grocers
Miracle Noodle One Gram Net Carbs Gluten Free Shirataki Pasta, Angel Hair
$4.193 grocers
Roland Foods Organic Lo Mein Noodles
$4.592 grocers
no image
Low Calorie Noodle
$2.991 grocer
Shirakiku Konjac Noodle
$2.991 grocer