Bay Area · 16 grocers · Greenfield🔥 heat 88 · HOT
the soba noodles aisle
Bay Area's soba noodles aisle is a competitive shelf with clear leaders: 37 products from 8 brands across 16 grocers. hakubaku owns the most shelf · 100% of SKUs. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
37
products
8
brands
$5.69
avg price
$0.17-$1.30 /oz
typical range
More in Noodles
Who owns the shelf
brands by share of the soba noodles shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
3%
Low sugar
3%
Organic
3%
Plant-Based
3%
Market structure
36
medBrand competition
how many brands compete
53
medVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the soba noodles products in the most Bay Area grocers · widest distribution first.
Hakubaku Soba, Organic
$3.7910 grocers
Lotus Foods Buckwheat & Brown Soba Rice Noodles
$4.899 grocers
Roland Foods Organic Soba Noodles
$4.595 grocers
KOYO Organic Soba Noodles
$3.694 grocers
Muso Noodles, Organic, Soba
$8.293 grocers
Wel-Pac Soba Noodles, Japanese
$2.791 grocer
Muso From Japan Organic Yaki Soba
$6.291 grocer
Eden Foods Soba, Wild Yam
$6.591 grocer
World Market Shirakiku Japanese Style Soba Noodle Bowl Set of 2
$8.581 grocer