Which milk alternatives brand owns the most shelf in San Francisco?

califia farms, with 39% of the shelf across 11 brands total.

How is the milk alternatives shelf positioned in San Francisco?

41% of products lead with "Dairy-Free", followed by Plant-Based (35%). Store brands hold 0% of the shelf.

Is there whitespace for a new milk alternatives brand in San Francisco?

Contested — opportunity scores 68/100 across 11 brands and 3 grocers.

aislewho's winning the shelf

all markets›Milk Alternatives

San Francisco · 3 grocers · Contested

the milk alternatives aisle

San Francisco's milk alternatives aisle is a competitive shelf with clear leaders: 69 products from 11 brands across 3 grocers. califia farms owns the most shelf — 39% of SKUs, ahead of three trees. The shelf leans dairy-free — 41% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 68/100).

products

brands

$6.73

avg price

$4.29–$10.22

typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Almond Milk · 25 Other Milk Alternatives · 7

Who owns the shelf

brands by share of the milk alternatives shelf.

39% of shelf27 SKUs

13% of shelf9 SKUs

12% of shelf8 SKUs

10% of shelf7 SKUs

6% of shelf4 SKUs

6% of shelf4 SKUs

6% of shelf4 SKUs

3% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

41%

Plant-Based

35%

Vegetarian

35%

Weight Management

22%

Organic

13%

Heart Health

12%

Vegan

12%

Gluten-Free

12%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per fl oz (sizes vary)1 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →