the prepared sides aisle
Bay Area's prepared sides aisle is a fragmented shelf spread across many brands: 91 products from 33 brands across 13 grocers. reser’s main st bistro owns the most shelf · 21% of SKUs, ahead of love beets. Store brands hold 16%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 61/100).
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the prepared sides shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 16% · scores 0-100.
Top products
the prepared sides products in the most Bay Area grocers · widest distribution first.
