the meat & cheese aisle
Bay Area's meat & cheese aisle is a fragmented shelf spread across many brands: 65 products from 18 brands across 18 grocers. fiorucci owns the most shelf · 77% of SKUs, ahead of mount olive. Store brands hold 2%. The shelf leans high-protein · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the meat & cheese shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the meat & cheese products in the most Bay Area grocers · widest distribution first.
