aisle
all markets›Sauces
San Francisco · 3 grocers · Fragmented

the sauces aisle

San Francisco's sauces aisle is a fragmented shelf spread across many brands: 327 products from 73 brands across 3 grocers. san-j owns the most shelf — 9% of SKUs, ahead of carbone. Store brands hold 2%. The shelf leans plant-based — 28% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 62/100).

327
products
73
brands
$10.66
avg price
$3.19–$18.14
typical range

Zoom in

this aisle breaks into 21 sub-categories — open one for its own shelf report.

Tomato Based Sauces · 70Soy Sauces · 20Other Sauces · 17Chili Sauces · 16Alfredo Sauce · 8Pizza Sauce · 6Curry Sauces · 6Peanut Sauces · 3Enchilada Sauces · 3Mole Sauces · 3Aioli · 3Oyster Sauces · 2Curry Paste · 2Hoisin Sauce · 2Gravy Mix · 2Steak Sauces · 2Teriyaki Sauces · 2Gravies · 1Seafood Sauces · 1Sesame Sauce · 1Taco Sauces · 1

Who owns the shelf

brands by share of the sauces shelf.

san-j
9% of shelf29 SKUs
carbone
7% of shelf24 SKUs
rao's
6% of shelf21 SKUs
bianco dinapoli
5% of shelf16 SKUs
rustichella d'abruzzo
4% of shelf14 SKUs
maya kaimal
4% of shelf13 SKUs
cciao pappy
4% of shelf12 SKUs
mmichael's of brooklyn
3% of shelf10 SKUs
the pasta shop
3% of shelf9 SKUs
mmuso from japan
2% of shelf8 SKUs
kkitiya thai eats
2% of shelf7 SKUs
tthai kitchen
2% of shelf7 SKUs
yya oaxaca
2% of shelf6 SKUs
hheydoh
2% of shelf6 SKUs
ddave's gourmet
2% of shelf6 SKUs
cadia
2% of shelf5 SKUs
kkikkoman
2% of shelf5 SKUs
ddandy sauce company
2% of shelf5 SKUs
ccucina & amore
1% of shelf4 SKUs
ffield day
1% of shelf4 SKUs
aazalina's
1% of shelf4 SKUs
bi-rite marketPL
1% of shelf4 SKUs
ssuperlova!
1% of shelf4 SKUs
llos roast
1% of shelf4 SKUs
mmama teavs
1% of shelf4 SKUs
oobour
1% of shelf4 SKUs
mezzetta
1% of shelf3 SKUs
mmutti
1% of shelf3 SKUs
bbone suckin' sauce
1% of shelf3 SKUs
ffly by jing
1% of shelf3 SKUs
sonoma gourmet
1% of shelf3 SKUs
ssan merican
1% of shelf3 SKUs
muir glen
1% of shelf3 SKUs
graza
1% of shelf3 SKUs
wwok mei
1% of shelf3 SKUs
ssuehiro
1% of shelf3 SKUs
ssoy vay
1% of shelf3 SKUs
sseed ranch flavor co
1% of shelf2 SKUs
aaji pepper sauce
1% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
28%
Vegetarian
27%
Gluten-Free
20%
Vegan
11%
Organic
11%
Seed-Oil-Free
7%
Dairy-Free
7%
Low sugar
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)5 omitted (no oz size)showing the 24 biggest of 34 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

98
high
Brand competition
how many brands compete
80
high
Variety of offers
how differentiated the shelf is
3
low
Top-brand grip
how much a few brands dominate
62
med
Launch whitespace
room for a new brand

store-brand share: 2% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →