Bay Area · 22 grocers · Fragmented🌡️ heat 36 · WARM
the chili sauces aisle
Bay Area's chili sauces aisle is a fragmented shelf spread across many brands: 232 products from 56 brands across 22 grocers. huy fong foods owns the most shelf · 27% of SKUs, ahead of fly by jing. Store brands hold 1%. The shelf leans plant-based · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
232
products
56
brands
$9.18
avg price
$0.36-$3.70 /oz
typical range
More in Sauces
Who owns the shelf
brands by share of the chili sauces shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)6 omitted (no oz size)All stores combined.
Market structure
96
highBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the chili sauces products in the most Bay Area grocers · widest distribution first.
Huy Fong Foods Hot Chili Sauce
$4.7913 grocers
Fly By Jing Original Sichuan Chili Crisp
$9.9911 grocers
Huy Fong Foods Chili Garlic Sauce
$2.999 grocers
Thai Kitchen Gluten Free Sweet Red Chili Dipping Sauce
$5.298 grocers
Grama's Sauce, Sweet Chilli
$7.297 grocers
Huy Fong Foods Ground Fresh Chili Paste
$2.796 grocers
wildbrine Kimchi Sriracha
$4.996 grocers
Yellowbird Classic Blue Agave Sriracha
$7.096 grocers
Bolani Sweet Jalapeno
$7.496 grocers
Heinz Chili Sauce
$3.995 grocers
