San Francisco · 3 grocers · Contested
the pizza sauce aisle
San Francisco's pizza sauce aisle is a competitive shelf with clear leaders: 9 products from 6 brands across 3 grocers. mezzetta owns the most shelf — 33% of SKUs, ahead of mutti. Store brands hold 11%. The shelf leans vegetarian — 56% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 54/100).
9
products
6
brands
$5.52
avg price
$4.49–$6.99
typical range
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Who owns the shelf
brands by share of the pizza sauce shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
56%
Plant-Based
56%
Low calorie
22%
Low sugar
22%
Dairy-Free
22%
Seed-Oil-Free
22%
Vegan
22%
Organic
22%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
66
medVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 11% · scores 0–100.