Scanning the aisle…
Bay Area's pizza sauce aisle is a fragmented shelf spread across many brands: 99 products from 24 brands across 20 grocers. Store brands hold 5%. The shelf leans plant-based · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 59/100).
brands by share of the pizza sauce shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 5% · scores 0-100.
the pizza sauce products in the most Bay Area grocers · widest distribution first.









