Bay Area · 19 grocers · Greenfield🌡️ heat 36 · WARM
the hoisin sauce aisle
Bay Area's hoisin sauce aisle is a fragmented shelf spread across many brands: 37 products from 11 brands across 19 grocers. wok mei owns the most shelf · 70% of SKUs, ahead of premier japan. Store brands hold 3%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
37
products
11
brands
$6.36
avg price
$0.25-$1.00 /oz
typical range
More in Sauces
Who owns the shelf
brands by share of the hoisin sauce shelf.
How it's positioned
Market structure
46
medBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the hoisin sauce products in the most Bay Area grocers · widest distribution first.
Lee Kum Kee Hoisin Sauce
$4.797 grocers
Wok Mei Hoisin Sauce
$5.596 grocers
Dynasty Hoisin Sauce
$5.596 grocers
San-J Hoisin Sauce, Gluten Free
$5.994 grocers
Lee Kum Kee Hoisin Sauce
$4.293 grocers
Premier Japan Hoisin Gluten Free Organic Asian Sauce
$7.692 grocers
Lee Kum Kee Sauce, Gluten-Free, Hoisin
$3.891 grocer
Sprouts Hoisin Sauce
$3.991 grocer
Koon Chun Hoisin Sauce
$4.191 grocer
Kikkoman Gluten Free Hoisin Sauce
$5.991 grocer