Bay Area · 22 grocers · Fragmented🌡️ heat 36 · WARM
the soy sauces aisle
Bay Area's soy sauces aisle is a fragmented shelf spread across many brands: 322 products from 43 brands across 22 grocers. san-j owns the most shelf · 41% of SKUs, ahead of kikkoman. Store brands hold 2%. The shelf leans plant-based · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 72/100).
322
products
43
brands
$9.63
avg price
$0.39-$2.08 /fl oz
typical range
More in Sauces
Who owns the shelf
brands by share of the soy sauces shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)12 omitted (no fl oz size)5 omitted (no image)All stores combined.
Market structure
91
highBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the soy sauces products in the most Bay Area grocers · widest distribution first.
San-J Tamari, Organic, Reduced Sodium
$6.6913 grocers
San-J Tamari Gluten Free Soy Sauce
$3.9912 grocers
Bragg Liquid Aminos, Gluten-Free
$5.8912 grocers
San-J Brewed Soy Sauce, Organic, Tamari
$6.3912 grocers
Kikkoman Soy Sauce, All‑Purpose
$3.9911 grocers
San-J Soy Sauce, Naturally Brewed, Organic Shoyu
$5.1911 grocers
Kikkoman Traditionally Brewed Soy Sauce
$4.898 grocers
San-J Tamari Brewed Soy Sauce
$5.498 grocers
Kikkoman Soy Sauce, All-Purpose
$6.498 grocers
Bragg Liquid Aminos
$9.498 grocers
