San Francisco · 3 grocers · Leader-led
the soy sauces aisle
San Francisco's soy sauces aisle is a competitive shelf with clear leaders: 38 products from 8 brands across 3 grocers. san-j owns the most shelf — 58% of SKUs, ahead of heydoh. The shelf leans vegetarian — 34% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 76/100).
38
products
8
brands
$10.13
avg price
$4.99–$17.29
typical range
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Who owns the shelf
brands by share of the soy sauces shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
34%
Plant-Based
34%
Gluten-Free
26%
Organic
26%
Minimally Processed
8%
Paleo
5%
Vegan
5%
Weight Management
3%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
56
medVariety of offers
how differentiated the shelf is
38
medTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.