Bay Area · 13 grocers · Locked up🌡️ heat 36 · WARM
the mole sauces aisle
Bay Area's mole sauces aisle is a concentrated shelf a few brands dominate: 28 products from 5 brands across 13 grocers. ya oaxaca owns the most shelf · 82% of SKUs, ahead of dona maria. The shelf leans plant-based · 11% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 65/100).
28
products
5
brands
$9.19
avg price
$0.66-$0.90 /oz
typical range
More in Sauces
Who owns the shelf
brands by share of the mole sauces shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
24
lowBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
63
medTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the mole sauces products in the most Bay Area grocers · widest distribution first.
