Scanning the aisle…
Bay Area's teriyaki sauces aisle is a fragmented shelf spread across many brands: 128 products from 30 brands across 19 grocers. soy vay owns the most shelf · 77% of SKUs, ahead of kona coast®. Store brands hold 2%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
brands by share of the teriyaki sauces shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 2% · scores 0-100.
the teriyaki sauces products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.