Bay Area · 23 grocers · Fragmented🌡️ heat 36 · WARM
the other sauces aisle
Bay Area's other sauces aisle is a fragmented shelf spread across many brands: 425 products from 136 brands across 23 grocers. brooklyn delhi owns the most shelf · 10% of SKUs, ahead of gardel's. Store brands hold 1%. The shelf leans plant-based · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
425
products
136
brands
$9.77
avg price
$0.51-$2.47 /oz
typical range
More in Sauces
Who owns the shelf
brands by share of the other sauces shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
100
highBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
2
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the other sauces products in the most Bay Area grocers · widest distribution first.
Darbo Wild Lingonberry Sauce
$8.8910 grocers
Muso From Japan Ponzu, Organic
$7.998 grocers
Muso From Japan Savory Sauce, Umami Sauce, Black Garlic, Original
$9.998 grocers
Gardel's Grilling Sauce, Argentine, Chimichurri
$10.798 grocers
Karam's Original Garlic Sauce
$12.998 grocers
Try Me Tiger Sauce, The Original
$4.697 grocers
Primal Kitchen Yum Yum Dipping Sauce
$8.997 grocers
Primal Kitchen Special Sauce Dipping Sauce
$8.997 grocers
Kevin's Natural Foods Thai Coconut Sauce
$4.396 grocers
Siete Jalapeno Botana Sauce
$5.996 grocers
